The Art of Wine : A Corporate Wine Experience
Wine Appreciation, Etiquette & Professional Entertaining
Wine is an integral part of many business and social occasions. Understanding wine, appreciating its characteristics and knowing how to navigate wine-related situations with confidence can enhance professional interactions and hospitality experiences.
The Art of Wine is an educational corporate program introducing participants to the fundamentals of wine, wine appreciation, etiquette and the protocols of professional entertaining.
From understanding grape varieties and wine styles to reading wine lists, navigating restaurant wine service and hosting business guests, participants develop greater wine knowledge and an appreciation of the traditions and courtesies associated with wine.
The program combines guided learning, sensory appreciation and practical demonstrations in an engaging and refined setting.
Key Content Areas
1. Wine Fundamentals
Exploring the world of wine, including principal grape varieties, major wine regions, Old World and New World wines, wine styles, labels and the journey from vineyard to bottle.
2. Understanding Wine Styles & Characteristics
Developing an understanding of red, white, rosé and sparkling wines, including sweetness, acidity, tannins, body, aroma, flavor and overall structure.
3. The Art of Wine Appreciation
Learning how to taste and appreciate wine with greater confidence, recognize its characteristics and understand the elements that contribute to wine quality.
4. Food & Wine Pairing
Exploring the principles of pairing wine with food and developing the confidence to make appropriate selections for different dishes and dining occasions.
5. Wine Etiquette & Restaurant Protocol
Navigating wine lists, selecting and ordering wine, responding to wine presentation and service, understanding glassware and serving temperatures, and observing appropriate restaurant etiquette.
6. Wine Service & Presentation
Understanding professional wine service, including opening and presenting wine, pouring, decanting, appropriate glassware and the responsibilities of the host and guest.
7. Wine & Professional Entertaining
Developing confidence when selecting and serving wine for client dinners, corporate events and other professional hospitality occasions.
8. Wine, Social Confidence & Professional Courtesy
Navigating wine-related social situations with discretion and confidence, including toasting, cultural considerations, business hospitality, client relationships and appropriate professional conduct.
Who Should Attend?
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Corporate Executives and Senior Leaders
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Directors, Vice Presidents and C-Suite Professionals
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Banking, Financial Services and Investment Professionals
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Wealth Management and Private Banking Professionals
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Legal Professionals and Partners
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Client Relationship and Relationship Management Teams
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Sales, Business Development and Corporate Partnerships Professionals
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Business Owners and Entrepreneurs
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Hospitality, Luxury Service and Guest Relations Professionals
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Professionals Involved in Corporate Hospitality and Client Entertainment
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Corporate Teams and Organizations
Designed for professionals who value refined business interactions, client relationships and the art of professional entertaining.
Workshop Details
Format: Instructor-led program with guided wine appreciation.
Duration:
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Half-Day Program (3–4 hours): A comprehensive introduction to wine fundamentals, appreciation, tasting techniques and wine etiquette.
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Extended Program (5–6 hours): A more immersive experience incorporating additional wine appreciation, food and wine pairing, restaurant wine service and professional entertaining.
Date: Arranged to suit your organization.
Location: Your preferred venue or an agreed location.
Investment: Customized according to program format, group size and organizational requirements.
Contact Etiquette Matters to discuss your objectives, audience and preferred format.